The materials are comprehensive and understandable. The book has 15 chapters and covers all important aspects of small business management which small business owners and managers must understand. Reviewed by Shouhong Wang, Professor, University of Massachusetts Dartmouth on 5/22/21 Still, the authors could improve the book with newer, more relevant examples/case studies and videos and other new technology management and innovation enhanced materials. The book makes a great starting point for discussing all the main concepts of small business management and development strategy. This book does not seem to be culturally insensitive or offensive, however, as mentioned earlier the videos and web links are somewhat dated and the points could benefit from more updated and relevant examples.Īfter reviewing Small Business Management in the 21st Century by David Cadden and Sandra Lueder, I think the text covered all the main points of traditional small business topics and the steps of a small business, which has to consider. I did not notice any grammatical errors in the text.
More figures and charts added should be helpful for the readers.
#Effective small business management pdf update
The chapter organization and structure are clear and easy to follow.Īs I mentioned in the other comment sections, the authors should check and update the video and web clip linkages. I would suggest adding some more figures and tables for better presentation. The chapters could be rearranged if necessary for a class. The arrangement of the chapters and ideas covered does have a logical flow and the text can easily be divided into smaller sections at different times within the course. The three threads which summarize the implications of customer value, cash-flow, and digital technology and E-environment are very helpful for students to highlight their learning objectives. I especially like the content of The Three Threads in each chapter. The text is internally consistent in terms of terminology and framework. I strongly suggest authors update the links in this book. Overall, the text written is lucid, however, many of the video and web links in the book do not work. Yes, the book provides relevant small business management and development content for sure. For example, the chapter on Accounting and Cash Flow. The book has accurate content for small business management, however, some contents are for general businesses but not specifically for small management. I suggest the authors update the information and provide some new content of new technology-related business management strategy and development. The information provided in the book is not new ( 2011 and older). I especially like the chapter contents of marketing basics, strategy, and plan.
This book provides comprehensive content on small business management. Reviewed by Chien-Chi Tseng, Collegiate Associate Professor, Virginia Tech on 12/29/21 I could not find instructor material like exams, lecture notes, etc. There needed to be more visuals, graphs, etc. There was just so much content too much of it was opinion based. The language of the book was consistent all the way through. I did not like that it started out with a lot of personal comments. I had no problem with any of the information I read. However it was too overwhelming, too all encompassing. Reviewed by Joe Messer, Professor of Entrepreneurship, Manchester University on 6/22/22 Journalism, Media Studies & Communications +.
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